DRIVING VALUE FOR NATURE AND BUSINESS
DRIVING VALUE FOR NATURE AND BUSINESS
I have always been interested in the space between ideas and implementation.
My career began in environmental research before taking me through advertising and commercial management, major infrastructure delivery, an MBA, independent consulting and eventually global sustainability leadership. It isn't the most conventional route into sustainability, but that breadth has shaped how I approach the work.
Environmental challenges cannot be solved by environmental expertise alone. Organisations have competing priorities, financial constraints, established ways of working and people with different incentives and perspectives. Making change happen means understanding all of those things.
Today, I work internationally across sustainability strategy, corporate partnerships, water and nature. At WWF, I serve as Deputy Global Water Stewardship Lead and Interim Global Pharmaceutical Lead, working across an international network to develop strategy, build partnerships and mobilise people around shared environmental outcomes.
I also serve as a Trustee and Business & Finance Committee member of the Alliance for Water Stewardship.
Water remains my deepest area of expertise. Over the course of my career I have worked with multinational companies, NGOs, standards organisations, financial institutions and international initiatives on water risk, strategy, contextual targets, collective action and stewardship.
But the question that increasingly interests me is broader:
That means connecting environmental science with strategy, investment, operations, partnerships, governance and, ultimately, the decisions people make.
That intersection between nature and how organisations actually work is where I want to continue making a difference.
HOW I WORK
Complex problems rarely have simple answers. I try to understand the system, the different perspectives within it and the assumptions we are making before jumping to the solution.
A technically perfect framework achieves little if nobody can use it. Good strategies need to survive contact with the organisations expected to implement them.
Lasting change depends on trust, shared ownership and the willingness to listen as well as lead. Some of the most difficult work happens between organisations and teams rather than within them.
Progress sometimes requires questioning established assumptions, including your own. I value constructive challenge and people who are prepared to change their minds when the evidence points somewhere different.